Ilina Kayak Rafting

Landing Page

My role

Frontend Developer
Web Designer

STACK

HTML
CSS
JavaScript
Responsive Design
Supabase
n8n

TIMELINE

2–3 weeks

Description

A conversion-focused landing page for an outdoor adventure brand offering rafting, kayaking, lessons, and group experiences.

OVERVIEW

Designed and developed a modern landing page for Ilina Kayak Rafting in Banja Luka, showcasing the brand’s broader offer, FAQs, testimonials, and automated inquiry handling.

Challenge

The challenge was to create a landing page that could communicate both excitement and trust. Since the brand operates in adventure tourism, the page had to feel energetic and experience-driven while still making first-time visitors feel safe, informed, and confident enough to send an inquiry.

  • Present multiple outdoor offers in a clear and focused way
  • Reduce hesitation for beginners with useful FAQ content
  • Build trust through testimonials and reassuring messaging
  • Create a simple inquiry-based booking flow
  • Automate lead capture and contact handling behind the scenes

Another key challenge was positioning the brand as more than a rafting provider. The landing page needed to reflect a broader outdoor experience that includes kayaking, lessons, and group-based activities, while still keeping the message simple and conversion focused.

Process

1. Discovery & Content Strategy

I started by reviewing the brand’s offers, target audience, and the kinds of questions potential customers are most likely to ask. That helped shape a landing page structure centered around clear service presentation, trust signals, FAQs, testimonials, and strong inquiry points.

2. UX Structure & Messaging

The landing page was organized to answer the most important user questions quickly: what activities are available, whether they are suitable for beginners, how booking works, and how to get in touch. The goal was to reduce friction and keep visitors moving toward inquiry actions.

3. Development & Automation

I built the landing page with HTML, CSS, and JavaScript, with a strong focus on responsiveness and a clean mobile experience. To improve inquiry handling, I also connected the form flow with Supabase and n8n, making lead capture and message routing more efficient and easier to manage.

Solution

Inquiry-Based Booking

Instead of using a complex booking system, the landing page was built around direct inquiry actions. This approach keeps the experience personal, simple, and flexible for users who prefer to ask questions before booking.

FAQ Support for Beginners

FAQ content was used to answer common beginner concerns and help first-time visitors feel more comfortable before reaching out. This reduced uncertainty and supported better conversion.

Testimonials for Trust

Added testimonial content to reinforce credibility and make the landing page feel more trustworthy, especially for visitors who are unfamiliar with the brand or trying this kind of activity for the first time.

Wider Service Positioning

The landing page reflects the brand’s broader offer beyond just rafting, helping position Ilina Kayak Rafting as a complete outdoor experience for tourists, groups, and adventure seekers.

Supabase + n8n Automation

The contact flow was supported with Supabase and n8n automation, allowing inquiries to be captured, stored, and forwarded more efficiently after form submission.

Mobile-First Experience

Since many users discover tourism brands on mobile, the landing page was designed to stay readable, fast, and action-oriented across smaller screens.